Site Optimization Manager in Kirkland, WA at American Tire Distributors

Date Posted: 10/25/2021

Job Snapshot

  • Employee Type:
  • Location:
    Kirkland, WA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

We look forward to your application! When applying, please be sure to put your Full Legal First Name and Last Name for legal and processing purposes. is a small team of big thinkers who are changing the tire industry. Every day we are innovating to create something truly special. We realize that tires are a big purchase, and we strive to take the complexity out of the process — whether that’s through technology, marketing, design, customer service, analytics, supply chain and more. We have team members across the world, with home base offices in Charlotte, Edinburgh and Seattle. If you are interested in joining a fast-paced environment where you can work with a motivated team, come join us! 

Position Description: 

This position will work closely with executive leadership of to establish and review new strategic digital reporting initiatives that will be used by teams across the organization. This position will design, build, and implement data structures and reporting tools to standardize data collection techniques and reporting metrics across departments. This position will work with key business partners across the company’s finance organization to develop and standardize digital properties for P&L measures, create meaningful management financial and operational metrics reports. This position will use data mining, statistical modeling, machine learning, and other techniques to conduct advanced analysis such as customer segmentation and sales forecasting in order to drive the eCommerce business. This position will develop and lead ongoing channel profitability, performance, and financial analysis (e.g. sales volume, margin, freight costs, traffic, conversion rate, CPC, CPA, customer retention, and ROI). This position will drive A/B experimentation efforts in order to enhance eCommerce performance through improvements such as user experience and product selection.

Essential Duties & Responsibilities

  • Strategy & Planning
    • Review and analyze existing eCommerce effectiveness and efficiency through web analytics, and then develop strategies/statistics for improving conversion rates.
    • Manage and provide direction for the application development teams in support of business operations.
  • A/B Testing
    • Work with internal and external multi-variant testing tools and Google Analytics to conduct multiple tests on website(s).
    • Provide recommendations and make decisions based on tests and results that will drive conversion rates, and incremental revenue for the business.
    • Fully understand ATD’s digital goals and key strategies, and based on these goals, prioritize, recommend, execute tests to help achieve these goals.     
  • Traffic Channel & Site Optimization
    • Have a full understanding of the key KPI’s for the business.  Closely monitor each channel’s traffic, conversion rates, , revenue, and gross margin and perform analysis and leverage own conclusions to drive new recommendations and initiatives to improve channel performance.
    • Using internal tools, closely monitor website(s) performance against key KPI’s, and identify areas of opportunity or gaps in the business to improve eCommerce conversion rates.  Develop daily, weekly, and monthly reports to be distributed to executive leadership.
    • Based on site analytics and his/her own recommendations, develop business cases on new projects that drive incremental revenue, author detail user stories and test cases that can be deciphered by our development team.
  • B2C Pricing Strategy and Competitive Analysis
    • Manage gross profit by pricing products listed on our website by analyzing costs, dealer and B2B pricing, competitor pricing and overall margin goals. Responsible for GP by brand strategy.
    • Utilize competitor-pricing data to direct marketing team on where to most efficiently spend budget.
  • Installer Data
    • Provide data to support the growth and optimization of dealer channel.
    • Completed projects have included determining the necessary number of installers based on population and census data, identifying gaps where more installers are needed, optimizing pricing of existing installer base, and constructing a tool for the Sales field for recruiting new dealers.
  • Website Reviews
    • Collaborate with marketing team to increase the quantity of product reviews on the website.
    • Work with development team to improve the experience of reviews on B2C properties.
    • Manage vendor relationship of 3rd party review provider as well as ensure the syndication of reviews from manufacturers.

Success Factors/Key Metrics                                                                               

  • Revenue and Profit: Growing top line revenue and Profit
  • Online conversion rates, overall customer satisfaction

Direct Report Position Titles

  • Not Applicable


  • Education:   BS in Computer Science, Engineering, or BA in related field is required
  • Experience:  
  • 3-4 years of experience in business intelligence for a high-traffic eCommerce website
  • 3-4 years of experience working with best-in-class eCommerce services/tools, including Chat, A/B Testing, Geo Targeting, Personalization, Search, Mobile Commerce
  • 4+ years of experience working with web analytics tools (i.e. Google Analytics)
  • 4+ years of experience in developing detailed business cases
  • 3+ years of experience in Web Product Management for a Fortune 500 company website.
  • 2+ years of experience in eCommerce Pricing Optimization

Key Competencies

  • Web analytical abilities
  • Detailed market research (ability to source data/information from various 3rd parties)
  • Self-Starter who is driven and accountable for own responsibilities and decisions, and accustomed to working in a changing environment
  • Strategic thinking and ability to prioritize projects based on goals/vision of company.
  • Advanced level proficiency in MS-Office including; MS-Excel, MS-PowerPoint and Word
  • Strong understanding of Web eCommerce best practices and Web 3.0 technologies
  • Strong decision-maker who is accountable for key business decisions
  • Detail-oriented, and can deliver projects within tight timelines
  • Excellent written and verbal communication, presentation, and listening skills with the ability to present complex technical information clearly and concisely to varying audiences
  • Must have the desire and experience to build and manage detailed business requirements, and business cases.
  • Ability to effectively maintain/build relationship across business groups
  • Strong work ethic, willing to do what it takes to get the job done.
  • Think Innovatively:  Identify and act on ideas which further the Company’s strategic goals
  • Continually seeks opportunities to increase customer satisfaction, and conversion rates
  • Suggests areas for improvement in processes along with possible solutions
  • Ability to be proactive and work well under pressure

Physical Demands/Work Environment/Travel Requirements

  • Physical demands:  While performing the duties of this job, the employee is regularly required to stand, walk, sit, use hands and fingers, handle or feel objects, use tools or controls, reach with hands and arms, climb stairs, balance, stoop, kneel, crouch, crawl, talk, hear, and smell. The employee must occasionally lift and/or move up to 50 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
  • Work environment:  While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time.  The noise level in the work environment is usually moderate.
  • Travel required:  Yes

This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position.  Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor, subject to reasonable accommodations.  Nothing in this job description creates a contract of employment in any way for any person.   All employees hired by American Tire Distributors, Inc. are employees at will and the company reserves the right to terminate employees at any time for any reason or no reason at all.

Build a challenging and rewarding career with us! is an Equal Opportunity Employer and Drug Free Workplace

Shift Type:
Job ID: R14300