Retail Marketing Specialist in Huntersville, NC at American Tire Distributors

Date Posted: 11/5/2018

Job Snapshot

  • Employee Type:
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

We look forward to your application! When applying, please be sure to put your Full Legal First Name and Last Name for legal and processing purposes.

Are you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nation's premier tire distributor, ATD’s coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery of high quality tires, custom wheels and shop supplies. 

Position Description: 

The Retail Marketing team drives strategic marketing initiatives and value creation across the Tire Pros franchise network, ATD’s core customer channel. The Retail Marketing Specialist is an independent, self–motivated, results-driven creative professional with passion to learn all aspects of the retail business, and deepen skills across the marketing mix. This is a great opportunity to be a part of a dynamic, creative environment, to learn all aspects of the retail business, and to deepen skills across the marketing mix. The position will be responsible for the ideation, execution and hindsight of 360-degree local marketing campaigns that support franchisee’s business objectives. You will report directly to the Director of Retail Marketing.

The Retail Marketing Specialist is responsible for recommending marketing and media tactics, assisting in the management of the dealer Ad Agreements, and maintaining customers’ advertising budgets and co-op accruals. This role serves as the first call resource to the Regional Account Managers (RAMs) for all questions related to marketing programs, promotions, and local and regional marketing strategies and campaign activations for Tire Pros franchisees. The Retail Marketing Specialist also supports the Marketing team by advising on marketing strategies and media tactic options based on business objectives, investment levels and co-op allocation, and providing final media schedules for the selected plan. This role manages the initial strategy and planning of local media planning based on business objectives, various investment levels, and co-op projections. Responsibilities include developing suggested media plans, conducting first-tier negotiations with a variety of media outlets, and monitoring all measurable tactics to track performance, and offer suggestions for optimization throughout the campaign.

Essential Duties & Responsibilities

  • Maintain, adjust and reconcile Dealer’s local marketing budgets (Ad Agreements [AA]) quarterly, providing Regional Account Managers (RAMs) with an overview and suggestions for campaign optimization, including spend and co-op allocation.
  • Recommend marketing strategies and media tactics to RAMs that are aligned with dealer’s budgets, business objectives, and region/market size.
  • Act as the first call resource to the RAMs for all questions specific to dealer AAs, local marketing campaign performance, marketing programs and promotions, co-op program goals and requirements, marketing strategy options and opportunities for campaign improvements.
  • Allocate annual and monthly budgets across marketing tactics/vendors for an optimal marketing mix in market with approved budget.
  • Work collaboratively with Marketing Production Specialist (MPS), providing them with creative direction including details on marketing objectives, media mediums, specifications, deadlines, etc. to help align creative content and messaging with marketing tactics and business objectives.
  • Conduct first-tier negotiations with all media outlets including broadcast, online, and traditional media. Work with marketing team and approved vendors to review proposals and purchase media.
  • Show the value in each media plan to support investment options via reach, frequency, and gross impressions.
  • Perform regular audits of actual media performance vs. projected ratings.
  • Research new marketing tactics and media vehicles to improve advertiser results and add value to franchisees local marketing strategy.
  • Work collaboratively with RAMs to ensure marketing dollar investment in media tactics is highly trackable and optimized, enabling Tire Pros to show the value-added services available through the marketing services of the franchise.

Direct Report Position Title(s)

  • N/A



  • Bachelor’s Degree in Marketing, Business, or a related field.
  • 3+ years of marketing experience including media planning and experience in digital/online, traditional and broadcast media.


  • 3+ years of media planning experience.
  • Proficient in the use of Microsoft Office – Excel (pivot tables/v-lookups), Word and PowerPoint.

Candidate Skills and Competencies

  • Excellent communication and writing skills and ability to present information clearly and concisely. Verbal and written communications skills will be used daily, both internally and externally.
  • Proven ability to manage heavy workload and prioritize time efficiently when faced with multiple projects.
  • Excellent project management skills with demonstrated ability to multi-task and prioritize.
  • Highly detail-oriented and proven analytic and problem-solving abilities.
  • Strong customer service orientation.
  • Demonstrate initiative, flexibility and resourcefulness
  • Ability to work well both independently and within a team environment. Proven ability to work collaboratively across business functions.

Additional Details (work environment, specializations, etc.)

  • Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position.  Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor, subject to reasonable accommodations.  Nothing in this job description creates a contract of employment in any way for any person.   All employees hired by American Tire Distributors, Inc. are employees at will and the company reserves the right to terminate employees at any time for any reason or no reason at all.

Build a challenging and rewarding career with us!

American Tire Distributors is an Equal Opportunity Employer and Drug Free Workplace

Shift Type:
Job ID: R07413