Digital Creative Director in Kirkland, WA at American Tire Distributors

Date Posted: 11/4/2019

Job Snapshot

  • Employee Type:
  • Location:
    Kirkland, WA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

We look forward to your application! When applying, please be sure to put your Full Legal First Name and Last Name for legal and processing purposes.

Are you looking for an opportunity to turn your ambition and your people skills into a rewarding career with an industry leader? Join our team at American Tire Distributors! As the nation's premier tire distributor, ATD’s coast-to-coast distribution network provides approximately 80,000 customers across the U.S. and Canada with rapid and frequent delivery of high quality tires, custom wheels and shop supplies. 

Position Description: 

The Digital Creative Director, will be in a hands-on leadership role to build and drive the customers’ digital journey digital with ATD. This position will continually improve the customer experience across the organization, and partner with every team to grow the business and build capabilities. Leading ATD’s Digital Creative Team, this position will establish, implement and manage a long term Corporate Creative Strategy to enable an increase in ATD’s brand awareness. This position will manage the Creative Design team to both deliver high quality creative work and also develop systems, policies and protocols to support the team's key operating principles of efficiency, consistency and agility including setting business goals, prioritizing work, allocating resources (including outsourcing) and evaluating staff performance. The position will work with Marketing and eCommerce teams to assure the customers’ journey throughout the experience is continually optimized for different consumers. This position will be responsible for the management of Creative Agency vendors supporting ATD. This position is part of the leadership team and as such the individual is expected to lead by example and create a high-performing environment and help drive the teams to meet their collective business and strategic goals.

Essential Duties & Responsibilities

  • This person will lead our company wide customer experience program by partnering with Business Intelligence, analyzing the feedback, collaborating with touch point owners and watching trends in the tire and web industries and continually making changes in order to drive the business.
  • Responsible for owning the customer experience at touch points throughout the customer lifecycle to deliver a seamless consistent experience.
  • Steward the customer experience across the organization by understanding the voice of the customer, work with the analytics team to mine data, work with the Marketing and eCommerce teams to identify highest priority areas for improvement, and lead the charge to improve the customer experience, end-to-end.
  • Ability to take on strategic and operational responsibilities to ensure conversion of our customers.
  • Create and manage the ATD brand strategy and voice, own brand positioning, messaging, and design, champion the brand within the organization and manage all third-party vendors to meet brand standards.
  • Develop trusted relationships across the organization to ensure collaboration to support the brand and customer experience initiatives.
  • Manage the customer experience to support the delivery of ATD initiatives, both internal and external to the site.
  • Establish creative intake and delivery processes and prioritize creative requests.
  • Establish the Creative Team as the creative owners of the ATD Brand as it relates to usage across the company in marketing programs, web properties, internal communications etc.
  • Build and document brand guidelines for governing the appearance of branded imagery, font and colors on ATD digital properties
  • Build and manage a usability testing team to identify opportunities for improving the ATD user experience with existing tools and best practices for supporting the re-platform effort for ATD solution.
  • Institutionalize proactive creative resource planning on behalf of the Design Team to successfully identify and support marketing asset deliverables/requirements across ATD.
  • Effectively engage with the Product Development, Technical and Marketing Teams across ATD to drive for efficient, agile and consistent in-product Brand deliverables.
  • Build and manage the Customer Experience team including selection, mentoring, coaching, team building, performance management and assessment, and rewards and recognition to build a mature, high performing team and engaged team while ensuring on time and on scope delivery of user experience deliverables.
  • Develop core Marketing content, templates and foundational assets including templates and imagery to support the use of creative assets for all ATD initiatives.
  • Establish a long-term creative strategy to enable brand consistency and operational efficiency.
  • Develop and manage a collection of creative assets, including institutionalizing an engagement model to provide proactive, relevant, legal and on-time images to our marketing constituents.
  • Support the Design Team to drive creative alignment and integration while supporting the Corporate Brand Strategy. ​                 

Direct Report Position Titles

  • UI/UX Designer


  • Education:  BA/BS or equivalent work exp.
  • Experience:  15+ years of work experience in corporate or agency creative / production/ resources department including with 8+ years of managerial experience of a Creative organization within a complex organization. Strong financial acuity; demonstrated ability to manipulate financial levers to accomplish goals. Prior P&L responsibility desirable.
  • Such alternatives to the above qualifications as the Company, in its discretion may find appropriate and acceptable.

Key Competencies:

  • Demonstrated expertise in managing large, diverse and geographically dispersed creative team to drive project completion from concept through to completion.
  • Demonstrated success in developing, implementation and managing a long-term creative strategy on behalf of a corporate organization.
  • Superior program management experience including strong project management skills, change management and stakeholder engagement to enable comprehensive follow through and the ability to manage multiple priorities with agility and efficiency in a fast-paced environment
  • Demonstrated business marketing acumen and its application to a creative function / organization
  • Excellent knowledge and understanding of the entire marketing awareness, preference and demand generation process including market analysis, strategy development, implementation and measurement.
  • A thorough understanding of marketing, sales and channel communications requirements for B2B, B2C and B2E.
  • International familiarity of creative trends and an understanding of global sensibilities and trends
  • Team Player with a 'can and will do' attitude
  • High degree of organizational savvy with strong negotiation skills
  • Strong capabilities to influence at multiple levels, build collaborative relationships and gain support for programs in a matrixed organization
  • Direct and mature approach to open communication
  • Solid problem solving skills; sharp analytical skills; using insightful judgment
  • Strategic thinker and creative marketer
  • Results oriented and self-motivated
  • Excellent written, verbal and presentation skills
  • A style that promotes respect, credibility and trust throughout the organization.
  • Good understanding of financial analysis and statements.

Physical Demands/Work Environment/Travel Requirements:

  • Physical demands:  While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance, stoop, kneel, crouch or crawl; talk, hear, taste and/or smell; the employee must occasionally lift and/or move up to 150 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
  • Work environment:  While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time.  The noise level in the work environment is usually moderate.
  • Travel required:  25+% of the time, travel throughout the U.S. and will often require overnight stays.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position.  Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor, subject to reasonable accommodations.  Nothing in this job description creates a contract of employment in any way for any person.   All employees hired by American Tire Distributors, Inc. are employees at will and the company reserves the right to terminate employees at any time for any reason or no reason at all.

Build a challenging and rewarding career with us!

American Tire Distributors is an Equal Opportunity Employer and Drug Free Workplace

Shift Type:
Job ID: R10029